Friday, May 27, 2011

Skywatch Friday: dive shop

Steele's on Telegraph Avenue sells all manner of diving equipment and has rave reviews on Yelp.  Even though the shop's name is in giant, red plastic letters, their funky old sign is what I notice most.  The peeling paint shows that over the years the sign has been used by more than one business.  The pentimento reveals that at one time you could get custom made golf clubs.  For more sky photos visit Skywatch Friday.

6 comments:

  1. Probably the fact the sign is in so bad shape is what attracts attention to it. It would probably be worth 100's of dollars and that American Pickers program.

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  2. hee hee... «Louis» knows zackly where this is! A paint brush hasn't touched that place in years, but they just keep going. That diver cracks «Louis» up...

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  3. If this were the only sign they had you'd never know what the business is.

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  4. nice shot,a diver with a speargun,
    probably all the fishes are gone now.

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  5. I"m pretty sure I like this better than some flashy new sign. Great eye!
    V

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