If you're looking for vinyl records from new and vintage bands, this is your place. Originating in Seattle in 2001 and transplanting to Oakland in 2003, 1-2-3-4 Go! focuses primarily on indie and punk music. In 2008 they opened a retail store in the Temescal area, where they also host live concerts. They've also branched out with their own record label. Check out the website just to read the band names; they're a hoot. I'm so out of it, I have no idea who any of these performers are. But I like the idea of a home grown label. If you follow various links, you'll also get to hear samples of some of the music. Linked to Weekend Reflections.