Another nifty vintage neon sign in Oakland. This one is found on Foothill Blvd. near 35th Avenue and is enamel on metal. Mohammed, the store owner, had this sign restored a few years back. Although it works (except for "open"), it's much more attractive in the daylight than at night. He must love neon since the inside of the store is completely covered in old neon beer advertising. Quite the light show. For more "L" photos, visit
ABC Wednesday.
Late lesson, early comment! A nice, bold photo; strange how the word "liquor" has negative connotations to my ears, whereas "liqueur", admittedly not an exact synonym, does not. The British "off-licence" serves the same function, though many are struggling against cut-price supermarket wines and beers.
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ReplyDeleteBeautiful photo. The colours make it more attractive. When compared to my country it's also a product that sells at a much lower price in the USA.
ReplyDeletehee hee...
ReplyDeleteIndeed a neat sign - nice to see an old neon restored...
Another Liquor sign, though in the background...
ReplyDeleteNIFTY.
ReplyDeleteBTW, I DIDN'T link you to ABC W this week, since I figured you're back in town. But I can, if you need.
Much better light than when I shot it back in January. Nice job on the getting the story on the sign, too.
ReplyDeleteTerrific photo!
ReplyDeleteIt's good to see old signs taken care of. Would be neat to see the inside of the store, methinks. Cheers!
ReplyDeleteIt's interesting that Mohammed owns the alcohol shop but it was a nice thing that he restored the sign for the community. Peace be unto him.
ReplyDeleteLIQUOR..... hadn't thought of that one for "L." I'd never thought about it in the plural until I saw the sign you posted.
ReplyDeleteRegarding your inquiry on GDP about the world's oldest companies, I went hunting and found this fascinating post on Wikipedia.
http://en.wikipedia.org/wiki/List_of_oldest_companies
Love the convo we're having about these ancient companies. Yes, how interesting, Germany and Japan and breweries. Maybe we could come up with a CDP theme with all of this: oldests?
ReplyDeleteI like this vintage signs very much. Great shot and colours.
ReplyDeleteThe signboard has a good atmosphere in old days.
ReplyDeleteThank you.
ruma
I love old signs and if they are neon even better. This one looks fantastic. Thanks for sharing it.
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